11/3/2023 0 Comments Bcg matrix generatorQuestion marks have low market share and high growth rate, and are risky and uncertain business units that have the potential to become stars or dogs depending on their market attractiveness and competitive advantage. Cash cows have high market share and low growth rate, and are stable and mature business units that generate a lot of cash and require little investment to sustain their performance. Stars are high in market share and growth rate, and are the most profitable and competitive business units that generate a lot of cash and require a lot of investment to maintain their position. This simple framework divides business units into four categories based on two dimensions: relative market share and market growth rate. The BCG matrix, also known as the growth-share matrix, was developed by the Boston Consulting Group in the 1970s.
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